Nest Aware Subscription – What They Don’t Tell You… in 2022

If you own or are thinking of buying a nesting product. Then you’ll know that Nest offers a subscription service. In this article, we’re going to find out what that subscription service has to offer and if you should consider signing up for it.

Does Nest Hello have a monthly fee? The answer is yes and no. While you can use Nest Hello without paying for a Nest Aware subscription. You miss out on important features like 10- and 30-day history and familiar face recognition.

Many of us in the modern age already have Spotify, Netflix and Amazon Prime subscription service paid monthly from our bank accounts. Why should you add another addition to the boat and pay between $5 and $30 a month for a nest?

In this article, we’ll find out what you’re getting for your money and if these features warrant paying the subscription fee. You may find that one of these subscription fees works best for you and you’re more than happy to part with their cash on a monthly basis.

So let’s do a fair test and look at monthly subscriptions.

What is Nest Aware?

nest aware features

Nest Aware is a subscription service that Nest offers to its customers. Key motivating factors Nest customers may consider signing up for their subscription service. Nest Aware is that it provides additional features that are not available to Nest Aware users.

In this section, we’ll explore what those features are.

Discuss which of these features are actually worth paying for.

And dive deeper into how long you need to store data on Nest servers. As this is one of the main factors that add value to their subscription fee.

The Nest Aware subscription fee tier is primarily based on the data retention period for your security footage. Currently it is broken down by the following. A $5 option where your security footage data from your doorbell will be retained for five days. After the 5th day, that data will be deleted. So effectively keep a five-day memory.

The next option is the $10 option. And you probably guessed for this particular tier, you get 10 days of security footage. As far as I know, you don’t get any extra features other than memory.

Finally, there’s a $30 per month option that effectively gives you a full month to record on rolling months. And again, it doesn’t, to my knowledge, give you any additional features other than that extra period.

So making this nesting decision is very important given the amount of time you can retain your data. Or at least that’s the point where they think people will be willing to part with their money.

When you think about it, it’s a pretty smart business plan. Because, for example, if you were, say, going on a two-week vacation. And was away from home for all those 14 days. Then the two lower-end options of the $5 and $10 packages wouldn’t really be viable.

And you’ll likely have to sign up for a $30 a month or $360.00 a year package. Not only that, when you think about it, if you had any reason to need this coverage in the event of a break, then if you only have a five-day policy.

Then what if that data gets lost after five days and the police makes a request there on the sixth day. You really have no way to access that data because it’s gone.

Nest aware features.

There’s a whole host of additional features that come with Nest Aware and I’ll link in this article where you can find a comprehensive rundown of them. But for now I’m going to pick out the main features that I think you might want to know about.

Face recognition

Nest and competing products all boast their own artificial intelligence. This means that they will intelligently analyze the footage from their camera and decide how to react appropriately.

In terms of face recognition, they have two distinct features. The first is that the camera is capable of judging that the person approaching the door is a familiar face. An example of this is if a member of the family goes and rings the bell, the nestling knows that he is a member of the family.

You can see why this can be useful, because you know right away that the person approaching the door is someone you know. And if you have a buzzer system for your home, you can probably buzz into them.

The other side of facial recognition is the opposite. So the nest can determine if it’s a complete stranger and react a little differently than if it knew the person was someone you know. This gives you the advantage of setting different alerts or possibly different chimes. Effectively giving you a head start on the conversation.

Both of these very useful features are not available for the free tier.

Animal or human detection

The second feature is also based on analyzing the image from the nest doorbell and deciding what exactly the image is. In this case, the nest has the ability to decide whether it is looking at a human or an animal.

This is great if you want to reduce the number of false positives. When the doorbell inadvertently triggers a motion activation alert. 4 Say if a cat walks past your front porch. In this case, you don’t really need to know about it.

And you may find it annoying if these alerts are happening all the time and you quickly become desensitized to any real alerts that might make a difference. So if Nest can only tell you when there’s something worth knowing about, that’s good news. Improve the quality of your interaction with the product.

I wish this particular feature was available for the free tier.

  • 5 days of security footage for $5 option
  • 10 days of security footage for $10 option
  • 30 days of security footage for $30 option

Is Nest Aware worth the price?

I think the obvious answer is that it depends.

It depends on what your preferences are. One of the great things about these subscription services is that they are usually non-binding. So if you were curious, you can always sign up for five days, 10 days, 30 days. And really see if you really enjoy these extra features.

Worst case scenario, you spend $30 and find out you don’t really need advanced facial recognition on your doorbell.

When you think about it, just saying that out loud seems like a first world problem. You may be asking yourself how you went your entire life this long without a superintelligent doorbell monitoring your home.

That being said, embracing new technology and especially things that actually make sense can really make your life easier or more rewarding.

When you know a technology just works and it solves a problem and you just think, yeah, that’s exactly what I need. Then I say go for it, pay for it. For me, in the case of a subscription service for a doorbell, I’m not so sure. But on the other hand. I spend $10 a month on my Spotify subscription. And I’ve never been happier.

So my advice is to consider the options, know that whatever you do is non-binding and experiment because if you don’t try you’ll never know.

Is there a free trial of Nest Aware?

Yes, at the time of writing there is a 5-day free trial that you can enjoy. I highly recommend signing up for it so you know exactly if you’re going to enjoy these features or not. What is the damage?

Why does Nest & Ring insist on promoting its subscription services?

Well, that’s an easy one. Quite simply, this is their business model. If you can get a customer to sign up for a subscription service. Then, you, as a product owner, will now have a regular source of income from that customer.

This means they are no longer in an arms race to constantly convince people to pay for their new products. However, this can ironically work to the customer’s advantage, because if that customer is paying a subscription they will expect features and indeed additional features to be released. Otherwise, why are they bothering to pay for a subscription plan?

Besides, it also makes them weak. Competing products from other brands that do not require such a subscription service. I will talk about one of them later in the article. So that means Nest and Ring, for example, will have to constantly convince you that it’s worth signing up for their subscription service, in which case the best way to do it is over to offer better features than

In effect, creating a small arms race that is good for the customer.

Devices Wise Nest pushes you towards a subscription.

Well, this is where I’m a little less generous when it comes to endorsing subscription services. You see the flip side of this if the brand deliberately decides to limit certain features that should really be available in the base model.

For example, screenshots captured in the app for the free tier are only stored for three hours. I mean, what about it? Why would they decide to do this? Why not make them permanent? No, store them in phone device memory.

These are artificial limits that can be easily changed in software.

They know that one of the most important reasons is to buy a smart doorbell in case of a robbery. So why do they limit the features that will only prove to paid subscription models?


Well, that’s it for my article on Nest’s free monthly subscription service. I hope this gives you an idea of what you are getting yourself into. If you decide to sign up for a Nest Aware plan.

There are many pros and cons to signing up for this. If money is not an issue, then I say go for it because in all honesty you get a great new artificially intelligent image recognition service. Reducing the number of false positives and making your interaction with Nest more seamless.

Thanks for reading.

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